Privacy Policy

Last Updated: January 2025

At The Data Alchemist, we are committed to protecting your privacy and ensuring that your personal information is handled responsibly, securely, and in full compliance with the Protection of Personal Information Act (POPIA), General Data Protection Regulation (GDPR), and internationally recognised data protection standards.

1. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, phone number, company name, and any details you submit through forms.
• Technical Information: Browser type, IP address, device information, and website activity analytics.
• Business Information: Data provided by companies for audits, BI development, AI/ML modelling, or consulting.

2. How We Use Your Information

We process information only for lawful and legitimate purposes, including:

• Delivering AI, BI, Data Engineering, and Data Audit services
• Providing quotations and responding to inquiries
• Improving website functionality and user experience
• Performing POPIA and GDPR-aligned audits
• Sending booked reports, updates, or requested documents

3. Legal Basis for Processing

Our processing of data is based on:

• Your explicit consent (contact forms, newsletters, etc.)
• Legitimate business interest (analytics, security, improvements)
• Contractual necessity (work performed for clients)
• Legal compliance (POPIA, GDPR, ISO 27001)

4. How We Store and Protect Your Information

We implement industry-grade security measures including:

• AES-256 encryption for stored data
• TLS encryption for data in transit
• Access controls and role-based permissions
• Secure cloud environments (AWS)
• Regular backups and audit logs

5. Sharing of Information

We do not sell or share your information with third parties unless:

• Required by POPIA or other applicable law
• Necessary for delivering a service (e.g., cloud hosting provider)
• You have explicitly given permission

6. Your Rights

Under POPIA and GDPR, you have the right to:

• Request access to your personal data
• Request correction or deletion of your data
• Withdraw consent at any time
• Request a copy of the information we hold
• Lodge a complaint with the Information Regulator

7. Cookies & Analytics

Our website may use cookies to monitor traffic and improve user experience. You may disable cookies in your browser settings if preferred.

8. Data Retention

We retain personal data only as long as necessary to fulfill the purpose for which it was collected, unless longer retention is required by law or contractual obligations.

9. Contact Us

For privacy-related queries, data access requests, or POPIA/GDPR questions, you may contact us at:

info@thedatalchemist.com